Your Product or Services
The first thing you need to assess is what you are trying to "sell" online. If you have a physical product to sell, you will need to figure out the best way it would be to sell that product. For instance, you need to determine if you should sell that product alone, or if it works best in groups. For instance, if you are selling pictures, you will need to determine if you want to offer them with frames or without. The way in which you present your product can have a great impact on the way it is received by your potential customers.
If you are dealing with a service, such as consulting or writing, you need to figure out how you will present your services. Perhaps you could create "packages" of services in which you would need to set prices for. Customers typically will purchase more confidently when you have everything laid out simply for them.
Avenues to Use
In addition to figuring out how you plan to market your products, you will also need to know how you plan to get them out there to the public. For instance, some people choose to use their own website and advertising to sell their products. This can be a very effective way to sell your products or services.
If you really want to catapult your business online, use Google Adwords. With Google Adwords, you don't need to worry about getting your website on the front page by making sure your use keywords correctly, getting tons on incoming links to your site, or all the other things associated with search engine optimization. It is really simple to use as long as you read the how to on Google. If you're not careful, you could really blow all your money using wrong keywords, not setting your advertising budget, and not paying attention to your click through rate. Click through rate is all figured out for you in your Google account, so you really do not need to worry about it. Just make sure you have a click through rate of 1% or more.(Readbud)
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