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The proper development of a website from the beginning can prove to be beneficial for a faster timeframe to reach website success. Being triumphant due to diligent and correct preparation in the planning and constructing of your website may prove to be time consuming and labor intensive but it will spell dividends in the end. Search engine optimization is a key element that has to be addressed an applied right from the start of planning and designing a website. Content, clarity and overall aesthetic design go together with search engine optimization and will serve as a winning combination for your website.

When it comes to the visual design of a website sometimes the phrase “less is good” spells the difference between a website from being a flop or bringing you a fortune. Aside from having search engine optimization in mind owners developing websites put themselves in mind first before the user. Keeping the customers mindset on hand will make the design more conducive to your prospective users visit to your website. It is useful to know about the psyche of online searchers.


Majority of searchers display a trait called selective attention. This can be explained by the customer’s ability to negate, disregard or not pay any attention to any form of advertising when focused on a search. Searchers choose to ignore advertisements or anything that resembles them while navigating through websites in search for certain particular subjects. This means that a site’s design should not resemble any types of advertising because this could mean that despite that the information is presented it will be treated as if it has no importance to the content of your site. Searchers will not scrutinize or pay any attention to details or content for something that is being disregarded.

There are particular design flaws that can be avoided which London freelance web designers can help you with. Make sure that you do not make use of pop up purges in your website. These pop ups are associated with advertisements and are one of the most commonly disliked by users. Avoid using designs that have a likeness to banners ads. It is proven that visitors never fixate or focus their eyes on any banner type design. If it is possible not to use any animation or flashing or blinking texts this would keep the user to linger longer in your website. Blinking texts are associated and are the common forms used in online advertising. These are a few points to consider when developing your website.

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