Advertising
[top 30 in money spent-industry cluster]01. Zynga-Social Gaming
02. Fab.com-Design Blog/Retail
03. Electronic Arts-Video Games
04. Proctor and Gamble-Consumer Goods
05. AT&T-Telecommunications
06. American Express-Financial Services
07. Experian-Information Services Group
08. Groupon-E-Commerce
09. Walmart-Retail
10. Microsoft-Software
11. Google-Internet/telecom/software
12. Verizon-Telecommunications
13. Ebay-Online retailing
14. Unilever-Consumer Goods
15. Nestle-Food Processing
16. Samsung-Conglomerate
17. Dell-IT/ Computer hardware/software
18. Disney-Mass Media
19. L'oreal-Personal Care
20. Starbucks-Restaurants
21. Citi-Financial Services/Banking
22. JPMorgan Chase-Financial Services/Banking
23. Turner-Entertainment/Cable
24. Nike-Apparel
25. Mastercard-Financial Services
26. Visa-Financial Services
27. McDonalds-Restaurants
28. Anhauser Busch-Beverages
29. HSBC-Banking/Financial Services
30. Ford-Automotive
Most Popular Industries
- Financial Services-6- Retail-3
- Telecommunications-3
- Software-3
Women
Women are more active than men on Facebook- Men prefer pictures of women
- Women prefer pictures of women
- Everyone prefers pictures of women?
Women upload and are tagged in 2x more photos than men.
Averages
- Women uploaded photos= 347
- Men=179
- Women tagged photos=73
- Men= 35
North American women aged 18-24 are the most common Facebook demographic
- Account for 5% or 25,000,000
As compared to...
- Men of every age in Asia = 4.9%
- While the population of Asia is 4+Billion
- And the population of North America is 520 million
Games
27 Million users bought virtual goods through Facebook Payments in 2012- Totaling $810 million
- All but $5 million from games
Most popular Facebook games [and creator/owner]
- Garden of Time-Playdom
- The Sims Social-EA
- Cityville-Zynga
- Double Down Casino-Double Down
- Indiana Jones-Zynga
- Words With Friends-Zynga
- Bingo Blitz-Buffalo Studios
- Empires and Allies-Zynga
- Slotomania-Playtika
- Diamond Dash-Wooga
Driving at what?
Established markets- North America is moving towards saturation point at 50.3% of population
- 27.5% of Europe use Facebook
- North America is only %5 of the world population
- Europe is 12% of the world population
- That leaves 83% of the world as a largely underutilized client base.
Emerging markets
[Continent-percentage using Facebook - Percentage of world pop]
- Asia-6.88%--55%
- Africa-5.1%--15%
- The Caribbean-15%--.5%
- South America-36.06%--6%
Fastest Growing Countries 2012
- Brazil +29 mil
- India +21 mil
- Japan+11 mil
- Indonesia+10 mil
- Mexico+10 mil
- Vietnam+7 mil
- US +6 mil
- South Korea+5 mil
- Thialand+4 mil
- Germany +3 mil
Source:
http://www.greatbusinessschools.org/facebook/
References:
- http://www.businessinsider.com/the-30-biggest-advertisers-on-facebook-2012-9?op=1
- http://www.people.hbs.edu/mpiskorski/papers/FA-Platforms.pdf
- http://thecopypasteblog.com/7-amazing-facebook-infographics-compiled/
- http://www.insidefacebook.com/category/games/
- http://infographiclabs.com/news/facebook-2012/
- http://www.data360.org/dsg.aspx?Data_Set_Group_Id=644
- http://www.socialbakers.com/blog/1290-10-fastest-growing-countries-on-facebook-in-2012
- CIA Fact Book
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